You may think Google is the only thing Google+ has got going for it, but put a little effort in getting a kick-ass profile together and reap the #socialmedia rewards… It’s easy to get lost in the veritable extravaganza of social media tools businesses can use to get their name out there. For most of…

If I had R100 for every time I heard a travel organisation say their brand-new website was going to drive loads of tourists to their destination, I’d be a rich woman. The reality is building a new website, is much like building a house. You spend more cash than you’re willing to admit in public,…

If people don’t have an excuse to get together, why not give them one? An interesting interview by travel research firm Skift recently with Chris Fair, President and CEO of Resonance Consultancy, talked about the idea of placemaking, which in essence is about creating a place for people to gather and to create opportunities for…

You’d be hard pressed not to find a destination marketing expert out there who would not gladly expound on the virtues of using user-generated content to promote a tourism destination or product. So we decided to add our voice to the chorus… We couldn’t sum it up any better than destination marketing expert and former…